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The world didn't
get colder.

Everyone's just waiting for someone else to go first. Wear the small smile that says you will.

Shop the arc

WHAT'S REALLY GOING ON

People aren't cold. They're waiting.

Heads down. Earbuds in. Nobody looks up first. But in studies of Chicago and London commuters, people expected a conversation with a stranger to be worse than sitting in silence, and the ones who actually tried it had a better ride. A small hello still lands. Someone just has to go first.

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You can be the one who goes first.

Not the big, staged grin. The small one, with eye contact, the way you'd smile at someone you half recognize. Not every smile comes back. Give it anyway. You never know who needed it.

Start with twenty strangers in one day, and count how many smile back.

Take the Twenty-Strangers Challenge

WHY AN ARC, NOT A SLOGAN

A small smile invites. A slogan instructs.

Shirts that tell people how to act get thrown back at you on a bad day. The arc doesn't tell anyone anything. It works like a porch light: it just lets people know you're open. No preaching. No “good vibes only.” Just a quiet reason for someone to say hi, and a daily reminder for you to say it first.

Wear the arc

The Washed Hoodie

The Washed Hoodie

The Washed Hoodie

$62.00
The Arc Tee — Ink

The Arc Tee — Ink

The Arc Tee — Ink

$38.00
The Arc Tee — Bone

The Arc Tee — Bone

The Arc Tee — Bone

$38.00
The Arc Cap — Ink

The Arc Cap — Ink

The Arc Cap — Ink

$30.00
The Arc Sticker

The Arc Sticker

The Arc Sticker

$5.00

Heavier than your average tee

Tees are 260 gsm, 100% cotton. Hoodies are heavyweight fleece, up to 430 gsm.

Made to order in Los Angeles

Printed for you in 1 to 2 business days. Most US orders arrive 4 to 7 business days after you order.

Free US shipping over $75

Two Arc Tees get you there: one to wear, one to give away.

Made right, or we fix it

If your order arrives damaged, misprinted or wrong, we replace or refund it at no cost. Every piece is made just for you, so check the size guide before you order.

“I believe in the power of a smile. Not the big, staged kind. The small one. The one you give a stranger walking past you. It costs nothing, and it can change the direction of someone's day.”

KADEN, FOUNDER, FORT WORTH, TEXAS

Read why we exist

Every day you wait is another day of waiting for someone else.

World Smile Day is Friday, October 2. Put on the arc, take the challenge, and be the one who goes first.

Shop the arc